USA Marketing Manager

Job Purpose:

Responsible for the development and implementation in the USA of  the company marketing plans and company positioning.

• Adapt the company marketing strategy to the market needs. Define action plans, product offer and pricing  with the aim to meet the company objective of increasing turnover, profitability and market shares at short and medium terms.


• Coordinate communication and actions between USA management, sales people, finance management and Group marketing department.

Key Accountabilities:

ADAPT COMPANY STRATEGY TO  US MARKETING PLAN DEVELOPMENT

• Analyze US market and competitive environment.


• Identify and quantify sales opportunities, set efficient and effective marketing plans adapted to competitive and commercial environment (ex: channels of distribution, new key account, product need …)


• Validate strategic areas of development for existing and new products in terms of distribution, market, product, price and communication


• Validate product strategy, services and actions to promote ensuring growth in turn over and margin


• With the sales team, prepare the sales forecasts by product range, do the follow up and control


• Supported by the US CEO and Head quarter Marketing manager, rank marketing objectives and priorities


• Set tools and database to quantify and follow market evolution
   

EXECUTION OF MARKETING PLAN

• Use efficient and effective reporting process


• Supervise the projects making sure they are focused, on schedule and respect the defined budget


• Be pro-active in the execution of the marketing plan


• Communicate actively

PRODUCT MARKETING

• Supported by the sales team and market analysis, write the product brief for all USA or global soft, hard and business products


• Actively communicate with the different departments of the company in the USA, in France or in Belgium


• Responsible for product training, create product argument to support product


• Act as the brand « ambassador » with internal and external clients.