Senior Marketing Manager, New Business Initiatives ...

Primary Responsibilities:

Intuit is a leading software provider of business and financial management solutions for small and mid-sized businesses, consumers and accounting professionals. You probably know us by our flagship products, QuickBooks®, Quicken® and TurboTax®, but that’s just the start. We are currently going through a fundamental transformation from a shrink-wrapped software company to one of the countrys leading providers of web-based applications and solutions.

But were way more than TurboTax, Quicken and QuickBooks, just as youre more than what you do at work. Its what makes you different. We get it. Thats what makes us different. And thats why Fortune magazine named us "Americas Most Admired Software Company" and one of the "100 Best Companies to Work For." Founded in 1983, Intuit has annual revenues of over $2 billion and ~8,000 employees in 13 states and four countries. Revenues have more than doubled in the last 5 years.

Come join Intuit as part of the Consumer Group team as a Senior Marketing Manager, New Business Initiatives. We are looking for creative problem solvers with a passion for innovation to join our team and revolutionize the way the world does business.

The Senior Marketing Manager, New Business Initiatives conceptualizes, develops and leads the "go to market" strategy/plans for new product/business initiatives. Works synergistically with cross functional groups, especially product management. Is expert at developing actionable customer segmentation/understanding, and converting those into actionable and measurable marketing/commercialization plans.
The Senior Marketing Manager, New Business Initiatives reports to a Marketing Director and interacts closely with all members of the TurboTax and Quicken product, marketing, sales and support teams. Responsibilities include:
Define and manage overall go-to-market, new customer acquisition strategy in order to drive dramatically higher numbers of new customers and subsequent revenue growth.
Deep "end customer" understanding:
o Who would use such new products/services, and why?
o What insights can we leverage to drive trial and adoption?
o What benefits/advantages are most appealing to targeted sub segments?
o How can we develop deeper relationships with these customers to retain them and grow their engagement with Intuit?
Deep understanding of potential competitors:
o Strengths, weaknesses, opportunities, threats
o Probable marketing objectives, targeting, plans
o How our plans will beat the competition
Developing actionable and measurable commercialization/marketing plans that meet objectives and accelerate our success:
o Understanding the appeal and success of launch efforts/offers; their appeal, competitiveness, operational impact, with two-year implications
o Developing measurable milestones and learning plans for new product/"beta" launches.
o Ensure that the business is delivering best-of-breed solutions that over-deliver against prospect expectations
o Developing synergistic relationship with marketing channels; assisted sales, web sites, online advertising, direct marketing, trade shows, and PR

Marketing professional with 4-6 years of progressive experience.
A track record of demonstrating deep consumer understanding that led to profitable business growth.
Business success at companies known for building great and profitable new products/services, especially in the consumer and/or financial services markets.
Track record of success working and influencing a fast-paced, matrixed, multi-unit organization at all levels, being persuasive and effective even where no direct reporting relationship exists.
Ability to develop a go-to-market strategy and frame the commercialization requirements to drive cross-functional support.
Strong prioritization skills enabling the team to do a great job on the right things and empowering them to choose what not to do.
Experience marketing mobile offerings/applications is preferred, but not required
B.S./B.A. degree in an appropriate field. MBA preferred.

Learn more about our award winning workplace and how we give back to our local and global communities. Discover what it’s like to be part of a team that rewards taking risks and trying new things. Join us and let your ingenious ideas be heard. How far can you think?

Be innovative… Be yourself... Be Intuit …