Senior Product Marketing Manager

LOCATION: Charleston, South Carolina

Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations in 75 countries — including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation — use one or more of Blackbaud products and services.

Since 1981, Blackbaud’s sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Under the leadership of Marc Chardon (former Microsoft Executive), with revenues over $302 Million, we employ over 1,900 employees in 6 countries who are part of our philanthropic corporate culture where volunteerism is encouraged. Listed as a NASDAQ Global Select Market under ticker symbol ‘BLKB’, we are headquartered in Charleston, South Carolina.

Reporting to the Director of Product Marketing, the Senior Product Marketing Manager is a key owner of our ‘Go to Market’ strategy for our software and services solutions. This referenced software marketing expert will drive marketing execution for a specific set of assigned nonprofit customer segments. This individual will effectively engage Product Management, the Sales Organization and liaise across organizational levels to ensure our “Go to Market” success!

ENSURE “GO-TO-MARKET” OPTIMIZATION WITHIN ASSIGNED NONPROFIT VERTICALS

You will quickly be expected to acquire a thorough understanding of specific nonprofit customers, their business and operational challenges. Accountability for defining and executing successful ‘Go to Market’ strategies includes all aspects of defining and engaging the target market based on a deep understanding of the different market segmentations and their needs, how our solutions meet those needs, as well as addressing the competitive landscape.

EQUIP INTERNAL STAKEHOLDERS WHILE INFLUENCING EXTERNAL NONPROFIT CRITICAL DECISION MAKERS AND THOUGHT LEADERS

A key deliverable will be to ensure that the sales organization assigned to your nonprofit vertical(s) are effectively equipped and collaboratively educated on our decided “Go to Market” strategy to enable full realization and optimization of revenue outcomes.

CRISP EXECUTION OF PROJECTS, ANALYSIS, COLLATERALS, and ROI MEASUREMENT TOOLS ACROSS THE MARKETING ORGANIZATION

The role will also be responsible for managing and ensuring that marketing plans are cross-collaboratively defined and executed, including activities such as tradeshows, seminars/webinars, and other lead generation activities across the marketing organization. Additional responsibilities in this area include: optimizing benefits statements, proof points, and conducting and delivering differentiation analysis.

Requirements

• 6 years of Product Marketing professional experience in a progressive, strategic and complex enterprise software environment

• 5 years experience launching software products / solutions • Bachelors Degree required, Masters strongly preferred

• Strong problem solving, analytical and mental acuity

• Exceptional ability to write and create product content

• Proven influencing skills (w/executives, cross-functionally and with people)

• Proven marketplace relationship building skills (influencers, pivotal customers etc.)

Charleston Living We think one of the best benefits of working at Blackbaud’s headquarters is living in Charleston. With a wide variety of cultural activities, from museums to theatres to arts festivals, and an abundance of outdoor recreational activities, including five major beaches, there is something for everyone in Charleston. Today Charleston is home to exceptional cuisine, hundreds of local restaurants, a thriving tourism industry, and a first class social infrastructure. Charleston boasts one of the premier medical institutions in the U.S. Nestled in the heart of downtown, across 50 acres, the Medical University of South Carolina provides cutting edge healthcare to residents throughout the Lowcountry. MUSC and the MUSC Children’s Hospital were recently recognized by US News and World Report as one of the best hospitals for internal medicine and pediatrics.