Mgr Retailer Brands & Shopper Insights

Position is in consumer research in the Consumer Packaged Goods industry.  (This would be for products sold in grocery stores or convenience or drug stores.) The Manager will be responsible for the collection and interpretation of primary and secondary research and will provide recommendations on the direction of current and future products.

The Manager, Retailer Brands and Shopper Insights is responsible for the design, supervision, and analysis of all consumer research projects for Retailer Brands. This person will assist the Retailer Brand Director and be highly visible with key retailers in understanding their consumer research needs, addressing them appropriately, and making key presentations. In addition to these responsibilities, this  Manager will also oversee the development of the shopper insight function, and manage shopper-related category projects. This person will also support customer management and category management as necessary.

This manager will also be responsible for managing market research projects/studies from inception to completion including, but not limited to, identifying the most appropriate market research firm, designing the studies, assisting with the development of the market research tools needed, analyzing and interpreting the data, making recommendations and presenting the findings to senior management.