Marketing Director

Job Summary:

As the Marketing Director, you’ll manage the strategic development, design and implementation of product positioning, product launch, brand and market awareness. Being a significant contributor to the organization, you will also manage the company’s advertising and public relations initiatives while maintaining The Company’s positive and professional image. To be successful, you must be a marketing guru who is a natural leader with excellent communication skills and has the ability to achieve and maintain a high level of service.

Essential Responsibilities:

• Responsible for development and management of brand marketing programs to include TV, radio, print and OOH to meet business objectives.

• Contribute to the success of sales and profitability by providing expertise within marketing products, services, etc. Identify opportunities to improve and further grow business.

• Influence business decisions by communicating effectively with all levels of the organization. This includes interacting the EVP Marketing, SVP-Sales, CEO, and managers to help interpret what drives results.

• Monitor and evaluate the effectiveness of marketing campaigns and suggest improvements on all marketing initiatives.

• Ensure cross channel integration of campaigns (i.e. TV commercials, online marketing, direct marketing, promotions, etc.).

• Develop research priorities and translate into marketing plan

• Instrumental in guiding media plan and media selection

• High level of integration with Agency

Key Job Elements:

• Bachelors degree, preferably in Business/Marketing

• Minimum 5 years brand marketing experience, preferably within the Insurance or Retail Industry

• Demonstrated ability to launch, track and optimize a variety of marketing campaigns at the same time

• Experience managing brand marketing, maintaining clarity and consistency of brand standards across all media

• Positive outlook and vision for growing the business and improving the ROI for the company and its customers

• Ability to source, negotiate and manage 3rd party marketing relationships

• Ability to communicate effectively will all levels of employees and management – Excellent communication skills, both oral and written

• Compelling copy/writing and editing skills for writing and/or reviewing press releases, marketing collateral, white papers, websites, newsletters and other items

• Ability to analyze performance metrics and make appropriate adjustments in or to drive marketing

• Previous experience managing P&L

• Ability to motivate, develop and lead team