Vice President of Marketing

We are seeking a dynamic leader to develop and enhance our Corporate Marketing strategy.  This position will report to an Executive Vice President.  In this position you will lead a small team and will collaborate closely with the Company’s senior Sales and Practice Executives.

 Key Responsibilities and Skills: 

1.  Leadership
-         Entrepreneurial executive
-         Passion - Continuous ambition to improve, grow and develop
-         Leveraging team / others in practices for maximum impact
-         Mentoring / teaching others how to create messages that matter to customers
-         Furthering "Everyone Matters" theme thereby generating more lead generation engagement from all staff. 

2.  Business / Customer / Market Awareness
-         Understanding what’s important to our clients and their industries
-         Understanding what the competition is doing
-         Understanding and educating the company as a whole on what we do and how our offerings map to what’s important for our customers
-         Collaborating with practices on offering development, differentiation, and messaging 

3.  Lead Generation
-         Messaging - Consistency between Company and Practices
-         Customer List Management
-         Event Planning, Management, and Execution
-         Customer Contact Strategy Development and Execution
-         Collaboration with select manufacturers and partners on co-marketing efforts to drive mutual benefit. 

4.  Branding and Corporate Awareness
-         Website Design, Content, Image, Message, Differentiation, Customer Usefulness
-         Collateral and content development
-         Merging of Custom and UNICOM into one entity
-         Public Relations
-         Establishing Practices as Thought Leaders 

5.  Operational Responsibilities
-         Lead Generation Metrics / ROI
-         Management of marketing budget
-        Third party management (designers, etc)
 

Experience:    

• 10+ years of applicable industry experience
• Proven history of successful marketing leadership for professional services organizations.
• Expert in lead generation
• Significant network of industry relationships

We offer competitive salaries, performance based rewards, comprehensive benefits including medical, dental, vision, 401K, flexible spending programs and a unique team of smart and passionate people who truly enjoy helping customers do amazing things with technology!

About Custom:  Founded in 1979, Custom Computer Specialists helps Northeast public and private sector clients get maximum value from their IT investments.  Custom’s unique combination of privately owned flexibility and extensive IT capability empower it to create client-centric solutions that deliver expected results.