Franchise Services Market Manager - 12100

COMPANY INFO
Franchise Services Market Manager

My Client is a Software as a Service (SAAS) provider specializing in content-driven e-communications services. My client enables companies to communicate with their customers through multi-media email and e-newsletters designed to drive measurable brand impact, product visibility, leads and sales.  Founded in 1999, and headquartered West of Boston, my client services over 3,000 accounts globally representing a wide variety of market segments including automotive, direct selling, technology, financial services, life sciences, professional services, consumer packaged goods, non-profits, manufacturing, travel, education, retail/e-commerce, advertising and marketing.
If youre a talented, creative and high-energy person who is intensely customer-focused, has a bias for action and relishes teamwork, my client is searching for someone like you! Why work here? My client is a fun, dynamic, fast-growing company – casual yet professional; fun yet challenging; energetic yet focused.  They are committed to an environment that fosters open communication and teamwork, while allowing opportunity for individual achievements. This company offers a rare combination of dynamic, exhilarating and entrepreneurial spirit with a decade of proven success.

The Role:

My client is in search for a Market Manager that will be responsible for numerous touch points in the continued rollout of its solutions specifically targeted for the Franchise Services market.  This position will be responsible for leading a sales team along with working closely with the development and marketing teams to identify market requirements, product marketing, messaging and positioning, creating launch plans, producing sales presentations, conducting market research and completing competitive analysis.
 
Responsibilities:
- Lead a regional sales team and achieve targeted company new sales and revenue objectives;
- Develop presentations for customers, prospects, analysts, and partners;
- Oversight and development of sales training tools;
- Promote solutions through industry forums, whitepapers, bylines, speaking engagements, newsletter content, etc.;
- Solution positioning and messaging on the web and in printed collateral including case studies, product fact sheets, solution briefs, brochures, etc.;
- Product knowledge and familiarity; ability to demonstrate the product at a high level with a detailed understanding;
- Market analysis including sizing, growth, trends, industry dynamics, etc.;
- Development of marketing and solution launch plans for lead generation;
- Oversee and track marketing activities to ensure quality and consistency;
- Competitor analysis and differentiation including products, position, pricing, etc.

Functional Expertise:
- Knowledge of sales management techniques, terminology used and best practices within the Franchise Services market;
- Possesses a strong understanding of product marketing techniques;
- Experience preparing, justifying and effectively administering the budget for her/his assigned areas of responsibility; monitoring expenditures in support of programs and other identified cost effective approaches;

Behavioral and Interpersonal:
- Establishes systems and schedules to communicate the progress of work or projects with all appropriate parties. Meets with others to review status of projects and maintains appropriate records of meetings and discussions;
- Actively listens, hears and understands what is said as well as not said, and comprehends the meaning and the intent, especially across departments;
- Uses appropriate interpersonal styles and communication methods to gain acceptance of thoughts, plans, activities, services, and products;
- Demonstrates the ability to recognize problems and opportunities involved in teamwork; capably initiates involvement from appropriate parties, pooling own expertise with the expertise of others to solve problems or generate alternatives;
- Exercises excellent judgment in making sound, well informed, fact-based decisions;
- Perceives the impact and implications of her/his decisions;
- Considers all pertinent facts, weighs the alternatives available, commits to the most appropriate action and informs appropriate others as necessary or required;
- Seeks feedback and is receptive to suggestions, complaints and requests.

Education and Experience Requirements:
- BA required ideally with computer sciences or marketing concentration;
- Minimum 5 years of experience in sales and product marketing specifically within the Franchise Services industry selling technology or technology services;
- Working knowledge of online marketing industry.  Must have strong understanding of online email communication services;
- Excellent communication skills with an ability to articulate a product vision. Very strong written, verbal and presentation skills;
- Strong analytic skills including the ability to do market research and analysis, and detailed competitor and pricing analyses;
- Excellent interpersonal and organizational skills with an ability to facilitate dialog and collaborate effectively in cross-functional teams;
- Demonstrated leadership and team-building skills to create shared visions and accomplish team goals;