Sr. Manager of Marketing Programs

Sr. Manager of Marketing Programs | Software 

Develop strategic integrated marketing programs that create awareness and interest with customers and prospects and generate sales activity. Including webinars, seminars, customer events, tradeshows, direct marketing, web content, collateral and sales tools.

Responsibilities:

• Develops and executes integrated marketing plans and programs designed for market verticals or channel segments.
• Determines strategy and continually monitors projects and teams to ensure goals are met.
• Leads strategy, creation and concepts for new program designs with appropriate product and marcomm teams.
• Partners with sales, product marketing, and technology consultants to deliver programs that improve the company’s industry position
• Responsible for creating, tracking and managing program budget.
• Interacts with third party vendors and partners.
• Leads cross-functional teams to develop and execute programs and projects including direct marketing, advertising, promotions, collateral and customer-facing events.

Qualifications:

• 10+ years experience in high-tech marketing programs management
• Demonstrated success in managing cross-functional teams
• Able to successfully lead/manage several programs and teams simultaneously
• Excellent written and verbal communications
• Detail oriented
• College degree or equivalent
• Demonstrable knowledge of technical markets