Product Marketing Manager

IneoQuest Technologies, Inc., providers of the industry’s first and only unified business solution that audits, monitors, analyzes and troubleshoots digital video from a multi-dimensional perspective, has been serving customers in the telephony, cable, broadcast and network equipment industries since 2001.  The company’s comprehensive, multi-dimensional video quality management systems enable Revenue Assurance™ through the seamless delivery of digital video by reducing video defects and operational expenses, improving ROI and increasing profits while simultaneously improving customer satisfaction. Headquartered in Mansfield, Massachusetts, IneoQuest has sales operations in the US, Canada, Asia, European and Latin regions

The Product Marketing Manager is responsible for conducting market and competitive analysis, product definition, and developing and implementing product launch plans and life cycle maintenance to ensure continuity in product offering and company goals.   

PRIMARYRESPONSIBILITIES:                                                                                Regularly perform market analysis and requirements gathering.  Perform, summarize and present competitive analysis and market research Develop product launch plans, including product positioning recommendations  Make recommendations on product bundling and develop product packaging Develop and implement part numbers and price list.Create and publish product information, including white papers, product data sheets, product roadmaps and sales & marketing guides Participate in the development of customer accessible product web sites (extranet)Facilitate product training for internal employees Develop requirements and conduct product demos and webinars (for internal only or for customers?) 

SECONDARY  RESPONSIBILITIES:                                                                                 Assist with trade show activities, as requested Assist with other marketing projects and tasks, as requested Related duties not defined in this job description may be required, as directed by management. Support and advance Company quality efforts and procedures for continuous improvement. Responsible for adherence to Company safe work practices and safety regulations.  8 + years of product marketing in telecommunications/networking industry Must be an aggressive self-starter with ability to build executive relationships  Knowledge of and experience in the broadcast, cable TV, telecommunications, satellite, or digital video industry. Knowledge of and experience in marketing video equipment or test & measurement equipment to the broadcast, cable, telecommunications, or satellite industry highly desired.Knowledge of and experience with Digital Video Technologies: MPEG 2/4, Hi-Def./Standard Def., IPTV, video distribution, and video processing.Knowledge of and experience with video distribution and networking technologies.Proven expertise with developing and presenting technical data Experience conducting market research and competitive analysis Experience developing and executing product launch plans  Experience with web strategy and development 

IneoQuest is an equal opportunity and affirmative action employer MFVH