Senior Product Manager

ONLY CANDIDATES WITH PERSONAL CARE/BEAUTY PRODUCTS PRODUCT MANAGEMENT EXPERIENCE WILL BE CONSIDERED FOR THIS POSITION. 

JOB DESCRIPTION:

•  Drive brand and category development.  Determine priorities and marketing plan and strategies that will address changing consumer needs.
• Ensure planned volume and executed promotional programs/brand projects are delivered on time and with budget.
• Oversee product life cycle management and make any recommendations necessary.
• Lead new product development process by generating new ideas, conducting research, and interfacing with R & D, packaging, and other departments necessary for new product creation.
• Interface with new product development department including tracking development timelines from concept to first production run.
• Analyze new product viability in terms of sales and profit goals. Synthesize sales volume potentials, number of skus and cost of goods into a complete and concise proposal.
• Provide direction on copy evaluation and copy development.
• Oversee sales/advertising/production volume, cost of goods sold, and overall P & L.
• Lead market research efforts to design, execute, and interpret results from customer studies in the field to understand buying behavior and consumer preferences.
• Make recommendations on product assortment, pricing, merchandising.
• Link media timing to overall marketing and customer programs (360).
• Drives the development and execution of brand promotions and national holidays.
• Manage the forecasting of shipments and consumptions- monthly, quarterly, annually.
• Provide guidance in career development of staff development of marketing skills.

QUALIFICATIONS: 

•  5-7 years of first rate product management expedrience in consumer packaged goods (with at least source success withHBA brands).
• Experience in color cosmetics and/or beauty and/or personal care categories a plus
• Ability to innovate, develop, and execute against all product initiatives. Must be a self starter who is comfortable with productive change.
• Broad knowledge of the business at all levels: product/portfolios, competition trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
• Strong analytical and research capabilities to evaluate category opportunities and challenges and uncover new consumer insights.
• Collaboration cross-functionality in pursuit of brand/category and company business goals.
• Marketing plan management experience.
• Talent management and development experience.
• Strategic and visionary thinking.
• Effective prioritization, implementation and monitoring ofcategory plans and initiatives.
• Strong communication skills to persuade others, articulate a point of view, and set direction.
• Neilsen, Excel, PowerPoint
• Bachelors degree is required (MBA is preferred)