Marketing Director - CPG - AirCare-Frangranced Pro...

Company Overview

 Dynamic Global Innovation Company, specializing in creating unique high quality fragranced consumer products.   As a fast growing entrepreneurial company one of our keys to success has been our unique culture built on creativity, collaboration and strong teamwork.   We are looking for a talented and passionate individual to join our fun and innovative team.

Company has been in business for over 15 years and have brought over 600 new consumer products to the marketplace

Marketing Management The mission of Marketing role is to lead the development and execution of the company’s marketing strategy with the goal of creating and delivering to the market innovative product solutions that connect in a meaningful way with consumers, driving profitable growth for the company and its stakeholders. The position will lead and manage creative team and interface with Sales, Product Development and R&D to drive the product / brand strategy.  This position requires an in depth knowledge of the U.S. retail environment and consumer products.

Professional Experience: Minimum of 5 years proven results-oriented marketing experience, with at least 3 years or more in consumer packaged goods.  Proven background/experience in the following areas:  Sales, Marketing, Brand Management (from concept thru market launch), Creative Design, New Product Development, Merchandising, Budgeting and Price Strate

Position Reports to:           President

Principal Responsibilities:

1.     Brand Management:    As brand champion lead the development coordination, implementation and communication of the strategic vision, goals and plans for brands. 

Drive development of short and/or long term brand plans supporting the brand strategy by using insights gained from consumer research, situation assessment, marketplace information and competitive analysis in order to support brand and company growth target.

Develop meaningful consumer positioning for all products that create added value versus competition and effectively communicate product advantages to consumers

Champion for communication of brand plans and programs thru training materials and presentations to train and motivate sales force (internal and external) and retail customers. 

Analyze and report on market, sales and consumer trends to track profitable performance of all brands and products to support strategic direction and decisions. 

2.        Marketing Management:      Proactively identify and recommend to management strategies that will increase revenues, profits and customer satisfaction.  Insure that revenue and profit targets are achieved across all customers and business segments.

·          Creatively identify opportunity areas for profitable growth by effectively leveraging competitive intelligence market and consumer research with innovation proce

·          Develop business cases, including ROI assessments to make decisions on go/no go for major marketing initiatives (products, promotions, etc.) by working cross functionally across organization.

·          Develop the proper product mix to capitalize on market and retail opportunities.   Conduct competitive and trend analysis (including: consumer, retail, product, fragrance, promotion) in order to identify potential opportunities (gaps in market and portfolio) for products and service.  Once identified, qualify each opportunity for financial feasibility.  Present management with these market opportunities that can best drive profitable growth.

·          Work in close partnership with Sales team to ensure all corporate and marketing objectives are satisfied and all strategies and plans are successfully implemented. 

3.        Strategic Project Management:       Initiate and lead strategic marketing projects including proper alignment of resources inside and outside the company.  

·          Develop and communicate written briefs for use by internal team and external supply partners (i.e. fragrance mfg, packaging suppliers) to direct their work activities in order to generate concepts and solutions for effective execution of marketing programs and objectives.

·          Manage all marketing projects against a plan and objectives to ensure commitments are met by monitoring, assessing and resolving variances in budget, timing or quality of work.

·          Manage the development and successful introduction of new products in cooperation with the Product Development, R&D and Operations teams to provide a full line of differentiated products, each connecting with consumers in a meaningful way and providing highest competitive value.

·          Form and manage cross functional teams, timeline development, budget management and approval process.

·          Direct R&D and Product Development to develop new products or product improvements in order to meet marketing objectives by writing marketing briefs and gaining management approval and organizing kickoff and project review meetings.

4.        Consumer Research / Insight:         Lead the company’s consumer research and insight efforts to uncover market opportunities that will drive profitable growth.

·          Coordinate all company consumer research activities including focus group, HUT, one on one interviews, market intercepts, etc. to secure valuable consumer feedback throughout innovation process and gain insights leading to market opportunities

·          Synthesize qualitative and quantitative data from all sources to input into the successful development of marketing plans.

5.        Innovation:      Act as the champion for innovation process including all internal personnel and external strategic partners.  

·          Proactively drives the cross functional team in all aspects of the development and delivery of product innovation. 

·          Develop and communicate the creative briefs for all creative projects

·          Initiate, coordinate and manage the creative sessions required to support the marketing plans and strategy

·          Effectively evaluate and provide constructive feedback on concepts generated throughout innovation process.

·          Research, communicate, train and implement best practices that will help further develop and improve innovation process and quality of its creative output. 

 Education:          BS/BA degree in Marketing or Business related required.  MBA preferred