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Director of Interactive Marketing

Hiring Company Industry: Business Services
Number of Employees: 1 - 100 Employees
Total Compensation: $150K+
     - Base Salary: $120K - $140K
Reports to: President/COO
Location: New York, NY
Position Filled
JOB DESCRIPTION

Company:

Seeking Director of Marketing to oversee and execute all Digital marketing and Public Relations efforts for this fast-growing digital media company.  

The ideal candidate has ad network experience within a Sponsored Links, Display, CPA or Intext type of business.  Plus this person needs to have a strong background in both PR and Marketing.  

Responsibilities:



  • Lead Marketing, Public Relations and industry relations efforts;

  • Produce compelling digital and traditional professional marketing materials, manage industry relations and produce research data;

  • Manage all information on the company website, the ongoing development of the client self-service portal and all direct marketing techniques (affiliate programs, referral programs, guerilla marketing) to drive traffic to the portal;

  • Plan and execute word of mouth and other viral types of marketing, such as working with bloggers and other influential media outlets;

  • Support sales teams in continuing to build presence among the top 100 ad agencies and publishers.


Ideal candidate will possess:



  • 5+ years of experience in digital marketing, advertising, and public relations preferably at an ad network or fast growth technology company;

  • Experience with large-scale, mass market product launches;

  • Experience developing various aspects of online presence;

  • Experience with tradeshows, blogging and other forms of marketing outreach including journalist relations;

  • Solid experience utilizing MSWord (PPT, Word, Excel); high caliber writing and editing skills;

  • Demonstrated track record of prior success working alongside executive management in a growing, high potential business;

  • Undergraduate degree.


 

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