Associate Director, Digital Analytics

OMD is one of the largest and most innovative media communications specialists in the world, with more than 140 offices in 80 countries. Named 2006 Most Creative Agency in the World by The Gunn Report for Media, 2005 Global Media Agency of the Year by Adweek and 2005 Media Agency of the Year in the U.S. by Advertising Age, OMD also had the distinction of winning the most EFFIES in 2006 and 2007 and more Media Lions than any other media agency at the 2005 Cannes International Advertising Festival. The agency network is a unit of Omnicom Group Inc.

Data and analytics are now critical to a healthy digital marketing practice. A maturing digital marketing industry is demanding not only more accountability, but more valid and accurate ways to be accountable. In doing so, the industry is exposed to the nuances of digital tracking technologies, and left needing guidance as to how measurement technology can best be applied to clients’ unique business needs. At the same time, new digital opportunities continue to appear, both online and offline, increasing the availability and complexity of campaign measurement solutions.

Following this increased need for improved measurement, marketers are advancing their digital strategies, supporting those strategies with deep-level media, messaging, customer and site analysis. These analyses require a knowledge of three areas: marketing, technology, and data analysis. OMD’s digital analytics group lives at the intersection of these three subjects.

The Associate Director, Digital Marketing Analytics is the champion of this process. This person ensures clients are most appropriately applying technology and analytic methodologies to harvest insightful business intelligence that improves the validity and effectiveness of their digital marketing campaigns.
 

Position Responsibilities:

• Guide clients as to best practices surrounding digital marketing technologies (e.g. ad-servers, site analytics, brand studies), campaign metrics and KPI’s, test structure and methodologies (e.g. multivariate message analysis, customer segmentation), and development of business intelligence (e.g. channel attribution, LTV)


• Team with internal Media, Search and Operations leads to develop test paradigms and drive ongoing intelligence gathering (e.g. factorial and A/B testing)


• Work with the Director, Digital Insights & Logistics to grow and manage regional Digital Analytics capabilities and internal integration


• Collaborate with creative agencies to propose analytic opportunities and manage workflow


• Manage a team of Data Analysts to ensure. Accurate and timely reporting/systems maintenance and communication Clear design and deployment of reporting dashboards Functioning data integration and aggregation from ad-servers, site analytic tools, publishers and other data sources Database development and maintenance Effective presentation of results and learnings

Position Qualifications:

• BS or BA degree in computer science or analytics is preferred


• 5+ years in database management or analytics within a marketing or media environment


• Programs: Excel, Access, SQL, Cognos, Crystal, SPSS, SAS
  Systems: Ad-Servers (DoubleClick, Atlas), Site Analytic Platforms (Omniture, Visual Sciences, CoreMetrics)
  Languages (helpful): XML, HTML, VBA

We are an equal opportunity employer.