Director of Marketing

Director of  Marketing

Reporting to VP of Marketing for multi-million, established medical device product line.  The Director of Marketing is responsible for developing and driving marketing and business objectives for two product lines exceeding $500M in revenue.  Emphasis is on  product and procedural marketing.  This includes setting strategic direction for the business, meeting revenue and profitability targets, building a high performance marketing team and leading cross-functional initiatives to integrate marketing strategies with product development, operations, clinical, reimbursement and sales.

As this Director of Marketing, you will ….

1.        Develop and execute a long-term (1-2 year) integrated marketing plan and budgets for the product lines. Set tone for product commercialization excellence, product positioning, pricing structure and messaging with active influence on regional field execution.

2.        Innovate, manage and execute specific Product channel plans to meet  commercialization goals (Sales, Advertising, PR, Meeting and Tradeshows, KOL/Speakers, Physician Education and Training, etc).

3.        Identify and drive new platform and derivative product ideas through a fact based, VOC process. Work closely with direct reports and constituents in R&D, project management and business development to accelerate new products to market in the disease space (technical development, product development, acquisition and licensing, etc).

4.        Leverage primary and secondary marketing research and analysis to make strategic choices.

5.        Leadership of Direct Reports: develop annual and long-term objectives and plans in concert with direct reports and measure performance against success criteria with consistent feedback. Build and maintain strong reporting relationships among direct reports with feedback and associated development plans for subordinates. Attract, hire, develop and retain top marketing talent.

6.        Provide leadership and influence across the functional matrix functional managers to drive business team priorities for growth, including R&D, Regional Marketing and Sales, Clinical, Regulatory, Health Economics and Reimbursement, Operations/Logistics, etc. Resolve team issues proactively and quickly within the cross functional matrix.

Requirements

Requirements               

Undergraduate degree required, BS/BA, MBA preferred

Min of 5-7 years of medical device product and marketing experience including product responsibility over a product line exceeding $5M. Experience working with an established hospital product preferred. Additional health care provider, clinical practitioner and consumer marketing experiences considered a plus.

Demonstrated record of success and leadership with min of 3 years marketing management experience preferred. Demonstrated people management, coaching and leadership experience (min of 2 reports on staff)

Travel 20% - 30% steady state travel.